Secrets to saving: how to optimize ad payments on Facebook

Advertising on Facebook requires not only creativity but also meticulous financial control. Unoptimized spending, unexpected account blocks, or declined transactions can quickly consume a significant portion of your budget. This article explores how PSTNET virtual cards help media buyers tackle these challenges and save money. Read on for a detailed overview of PSTNET’s financial products and practical cost-saving tips for advertisers.

Why choosing the right virtual card for Facebook is crucial

Facebook Ads imposes strict requirements on payment methods. Its anti-fraud systems monitor for suspicious activity and inconsistencies, favoring cards with 3D Secure as a standard security protocol. Additionally, the cards must operate on Visa or Mastercard networks and be issued by banks in the US, Europe, or the UK. This boils down to one critical factor: the card must have a suitable BIN.

The Bank Identification Number (BIN) refers to the first six digits of a card number, containing details about the issuing bank, payment network, country of issuance, and card type. The card type—credit or debit — is another key consideration for Meta’s verification systems, which prefer credit cards.

Errors in these parameters can lead to payment declines, slowing campaign launches and increasing costs.

PSTNET financial platform: a solution

PSTNET specializes in digital financial solutions, offering virtual cards tailored to meet the demands of Facebook advertisers. These cards operate on Visa/Mastercard networks and provide access to over 25 trusted BINs from U.S. and European banks, significantly reducing the risk of payment declines. Additionally, all cards feature 3D Secure technology, ensuring compatibility with Meta’s security standards.

Savings secrets with PSTNET virtual cards

1. Leverage cashback to reclaim part of your budget

PSTNET offers virtual credit cards for Facebook Ads with a 3% cashback. This is especially advantageous for large campaigns: the more you spend, the more you save. For instance, a campaign budget of $10,000 yields $300 cashback, which can be reinvested in testing new hypotheses.

2. Verify your card’s BIN before use

Use a BIN checker to ensure your card aligns with Facebook Ads’ requirements. This tool quickly analyzes BIN details and displays them for review. Ensure the card’s issuing country matches the target location of your ad campaign.

PSTNET provides a free BIN checker, Pulse, to verify compatibility with advertising platforms in advance. Pulse also offers transaction success rates, average spending per card, and other vital metrics.

3. Distribute your budget across multiple cards

When running campaigns targeting different audiences, use several cards with individual limits instead of relying on one. This simplifies analysis and protects your budget from sudden account freezes.

PSTNET’s tools facilitate budget distribution. You can assign limits to each card, monitor expenses in real-time, and generate detailed reports. The Team Collaboration Tools feature is particularly helpful for managing large budgets, enabling task delegation, role assignments, and expense control within teams.

4. Reduce costs with low fees
Transaction fees can significantly inflate advertising costs. PSTNET keeps fees minimal, charging only 3% for balance top-ups. There are no fees for transactions or for operations involving blocked or frozen cards.

Funding options include 18 cryptocurrencies (such as BTC and USDT), SWIFT/SEPA bank transfers, and other Visa/Mastercard payments. Additionally, PSTNET offers 0% withdrawal fees for USDT, an especially advantageous feature for media buyers who use cryptocurrencies.

How to get started with PSTNET

Registering on PSTNET takes just a few minutes. You can sign up using Apple ID, Google, Telegram, WhatsApp, or a standard email address. Once registered, you gain access to card management tools, including a Telegram bot for notifications and 3D Secure codes.

PST Private is a specialized program for media buyers and marketers, offering exclusive perks. Beyond the standard 3% cashback, members can issue up to 100 free cards per month.

This program accommodates budgets of all sizes. Beginners can start with the Extra Small plan to test the service by issuing a single card with cashback, while those managing large-scale campaigns can opt for the Large package to maximize savings.

Conclusion

Effective Facebook advertising requires more than just compelling creative content — it demands efficient budget management. PSTNET virtual cards empower media buyers with the tools to reduce errors, capitalize on cashback opportunities, and streamline campaign operations. By adopting these solutions, advertisers can achieve greater savings and focus on what truly matters: building impactful campaigns.

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