Behind-the-scenes (BTS) content is a great way to show off your brand’s personality and connect with your audience on a more personal level. A lot of this is because it gives followers a peek into what goes on when the cameras aren’t rolling and makes them feel like part of your journey.
And how do you get the most out of your BTS content? Here are 3 key areas you want to focus on in your social media plan.
Team Stories
Your team is what makes your business tick, and so featuring their stories can really make your brand feel relatable.
At the very least, it’s a good idea to share profiles of your team and give a little insight into what they bring to the table. For example, you might run a “Meet the Team” series or do casual interviews where they spill their favorite part of working with you or share a fun fact about themselves. In fact, you want to think about video snippets across your social media platforms (like Instagram stories) that spotlight different team members so that you not only put a face to your brand but also show the human side of your company.
Remember, people connect with people, so let your audience see who’s behind the scenes making things happen.
Process Insights
Letting your audience in on your processes can really boost their appreciation for what you do.
You want to share time-lapse videos of product creation, behind-the-scenes shots from brainstorming sessions, insights into your daily workflow, etc. For example, if you specialize in transformer repairs, a quick video showing some of the repair process will help demystify the work involved and show the expertise required.
Really, use platforms like TikTok or Instagram Reels to create engaging short clips about stages of your work. And don’t think you have to edit out every single challenge either; these make everything feel more real and relatable.
Culture and Values
BTS content is a fantastic chance to share your brand’s culture and values. Why’s this a good idea? You not only build a stronger narrative but also attract followers who share your values.
So highlight your mission, vision, and the values that drive your business by sharing posts about team-building activities, company events, community service projects, etc that demonstrate what you stand for.
For example, you might start a content series featuring testimonials from team members about what your brand means to them or initiatives that show your commitment to diversity, sustainablity, or social responsibility.
Incorporating behind-the-scenes content into your social media strategy can seriously amp up your brand’s authenticity and connection with your audience. So go ahead and experiment with these focus areas; chances are you turn your audience into loyal fans who cheer you on!
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