Building a strong social media following is a big part of running a successful business. Whereas Once upon a time businesses may have believed growing their social media presence was an option, but let it be known that there is no choice anymore!
Regardless of what kind of business you are, you need to establish a personal brand by growing your audience on social media. Whether you have social media already, or you’re just getting started setting up your profile, here are some things you should be doing to grow your following.
Post Consistently
Consistency is everything when it comes to growing your audience. The kind of posts you share will largely depend on the type of business you’re running. From posting videos of how to unload freight or sharing articles on the best pumpkin pie recipe—the idea is to share content that aligns with the kind of business you’re running.
This will help keep your audience engaged while also providing useful content that will bring value to their life. Remember, it’s not just about quantity, but also quality.
Posting consistently just for the sake of posting may grow to irritate your followers. They may even mute you, or worse—delete you entirely! Find a balance between consistency and quality and you can’t go wrong with your posting.
Engage
Posting and expecting your audience to engage with you without engaging back is a no-go. Remember, social media is a two-way street, which is why it’s so important you need to actively engage.
Respond to comments and like posts. The more you interact, the more you build an authentic relationship with your audience that feels relatable and authentic. In addition to replying and liking, also use polls and interactive stickers in stories. This will encourage people to get involved and participate, which is a big part of growing your following.
Collaborate
If you’re looking to grow your audience quickly, then you should consider working with other brands and influencers. Collaborating with other accounts is a great way to introduce your profile to their followers, and in return provide the same service to them. Even accounts with smaller amounts of followers can be highly effective for growing your business. In fact, sometimes small accounts are some of the best people to collaborate with since their audience is highly niche!
Use Analytics
Analytics are your best friend to help you understand what’s working and what isn’t working with your posting. You can use this data to refine your social media strategy and ultimately pinpoint your audience’s likes and dislikes.
Track all of the important metrics like reach, engagement, and click-through rates. Identifying each of these areas will help you determine which posts perform best so that you can continue replicating the same kind of content.
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