If your business is planning on doing a new ad campaign soon and is hoping to get a lot of traffic to your website as a result of these marketing efforts, there are a few things that you’re going to want to do to ensure that all of this new traffic can get to the intended webpage and that that traffic will convert well for you.
To help you see how this can be done for your business, here are three ways to prepare your website for launching a big ad campaign.
Optimize Your Website
When a website isn’t used to getting a lot of traffic, having a lot of different people trying to access the website at the same time can put a lot of stress on the website. The site could run slowly, not load correctly, or completely fail due to this overload. But luckily, there are things that you can do to your website before you have lots of traffic coming to help reduce the chances of these issues.
To do this, you’ll want to go about optimizing your website as much as possible. You’ll want to have your web development people check out all of the code and optimize it, optimize the images on each page so that they can load more quickly, and cut down on file sizes that might be too large and put too much stress on the site.
Make Sure Your Landing Page Has The Right Elements
When you’re putting out ads online to get people to come to your website, you need to make sure that the page they’re going to land on is perfect. Because if you’re able to get people to come to your website based on your ad but they don’t feel inclined to actually convert when they get to the page, your ad campaign will have failed.
To create a perfect landing page for ads, you’ll need to include things like an enticing headline, persuasive text, engaging pictures, information about how your product or service will address their pain points, your promise in your product or service, and a strong call to action.
Have Your Call To Action Pack A Punch
The call to action on a landing page is arguably the most important part. If people don’t know what you want them to do when they get to your landing page, or they aren’t persuaded to convert, you won’t get the success you’re looking for.
With a solid call to action, this should be the one focus of your page. Everything else that you include should be there to convince your visitor to take your desired action, whether that’s signing up for something, giving out their contact information, or making a purchase.
If you’re going to be launching a big ad campaign soon, consider using the tips mentioned above to help you get your website ready for this.
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